How shopping ads are different from Google search ads?

 


Google acts whilst the king of  search engines and its facilities of promotion like search and shopping ads are inevitable for ecommerce people. However, you can not master these acts without proper knowledge of their functionality. Let's go through the differences between them.



Google shopping ads

Before fantasizing about being a Google Shopping ads expert you should understand the following,

• A shopping ad will contain a picture of the product and a feed which provides the product's details essential for the customer to confirm the purchase.
• If your feed is perfectly optimized with whatever phrases are required by the customers, your ads will be at the top for related searches.
• The principal objective ought to be the relevance of key search phrases. You can optimize the feed's titles and other phrases. However, you may not involve in bidding action for specific keywords.
• You can use negative keywords to specify the accuracy of the feed with the search term.
• You will find a spot in thirty slots on a desktop and fifteen slots on a mobile screen.



• You would need to optimize your ads for mobile users separately.
Google search ads
Let us discuss the type of search or text ads on Google.
• Search ads are also called text ads or AdWords.
• You'll find these search ads on the internet search engine results page with the tag of an ad.
• As these ads will simply contain text and links, they got the name as text ads.
• You can find a spot in the search engines by winning a bid for almost any key phrase as you wish.
• You won't have the true luxury of adding images to the ad.

kindly visit the website at https://youtu.be/oFh43W4tp50 to get the more details about Google shopping ads.

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